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Rethinking Referral Marketing: Understand Your Target Audience
Once your firm has assessed its referral marketing strategy as it exists today, it’s time to turn your attention to understanding your…
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Content Marketing: The Cornerstone of Your Entire Marketing Strategy
Any investment in online marketing, be it in paid search, email marketing or social media activity, without a prior investment in content…
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What The Best Hiring Managers Look For
The main thing that the best hiring managers look for is culture fit. They’ll check this both through a candidate’s resume and…
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Wendy’s New Campaign: Influence Marketing/Live-Stream Mashup
Earlier this month, we wondered aloud how much longer will it take before major brands partner with major influencers in a marketing…
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5 Sales Management Lessons from the NBA Finals
Want to improve your sales operations? Here are 5 key lessons from an unlikely source — the 2015 NBA Finals. During the first…
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Who Thought That Was A Good Idea? 10 Spectacular Business Fails
Six years ago, I stumbled upon RantBlogger.com, a website that paid for visitors’ opinions. I submitted a two-paragraph rant on a political…
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