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PR Lessons from the Cleveland Cavaliers on Achieving Success with Less
Undermanned. Scrappy. The Perennial Underdog. These words have been floating around in my head all week while cheering on the Cleveland Cavaliers…
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Why Your Cold Emails Suck (And How to FIx Them)
Did everyone somehow forget that their sales prospects were humans too? How did we reach the point that people think a 10-15%…
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How To Stalk A Journalist
One of the common issues that comes up time and again, when I speak to people, is how to find the right…
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Inbound Marketing: Are You Talking To Me?
Recent marketing trends indicate that there has been a steady decline in the performance of conventional, outbound marketing techniques. Looking at the…
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12 Simple Tips for Empowering Your Pins
Although Pinterest maintains many of the elements of a social channel—follower counts, personal feeds and community-oriented actions (e.g. sharing, commenting, etc.)—it has…
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7 Startling Truths About Social Media
Are your social media efforts inconsistent? Is your brand identity fading? Has every network investment yielded nothing but lost time and wasted…
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