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Small Business Leaders Under-Estimate Power of Their Communication
Someone on LinkedIn last week commented on an article I published in 2014 about “open-door” policies saying, “I used to work for…
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Startup Marketing Essentials: #6 How to Write a Press Release
The workhorse of public relations is the press release. Written in the form of a conventional news story, a press release alerts…
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How to Use Social Media to Increase Sharing of Your Website and Blog Content
When it comes to your social media marketing effort, increasing your social sharing of the content from your website and blog is…
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Breaking LinkedIn News: Who’s Ready For Business Chat?
LinkedIn just announced what I think is a smart, long overdue messaging and chat feature that will help users communicate faster and…
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Pricing Secrets: Display Price Points to Irrational Brains, and Win Big
Price activates our loss-avoidance mechanism – all our brains work that way. Fear of loss motivates us twice as much as the…
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ROI Of Social Media: Why It Matters And How To Measure It
When I started reading up about Social ROI, I found it so confusing, I wondered how other business owners were managing to…
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