Date:
Pricing Secrets: Display Price Points to Irrational Brains, and Win Big
Price activates our loss-avoidance mechanism – all our brains work that way. Fear of loss motivates us twice as much as the…
Date:
ROI Of Social Media: Why It Matters And How To Measure It
When I started reading up about Social ROI, I found it so confusing, I wondered how other business owners were managing to…
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No One Wants to Be Sold
Here’s a truth we seem to want to ignore — no one wants to be sold. Ever. Think about some of your…
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Crafting the Perfect Subject Line
eCommerce is constantly evolving but one thing remains the same: online shoppers are bombarded with hundreds of marketing emails everyday. While the…
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Company Culture Isn’t One-Size-Fits-All
When you think about companies with a strong culture, there may be a few images that come to mind: a game room,…
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How to Optimize Calls-To-Action for Higher Conversion
Isn’t it crazy how the smallest things can have such large impact on your business? In this particular case those small things…
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