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Personal Blogging in PR Ain’t Dead — Not By a Long Shot
A few weeks ago, on the Talking Points podcast, Kevin Hunt and I discussed a guest post over on Mark Schaefer’s blog…
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What’s the New “Norm” for B2B Marketing?
At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter…
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Why You’re Working Late And How to Stop
Many business executives think content marketing is as simple as writing a few blog posts every week. The reality is that…
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How Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing Fails
Remarketing campaigns are a PPC manager’s dream come true. Not only are they easy to implement, but their performance is usually quite…
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The Road To Push-Button Demand Marketing
You put $10,000 of demand gen fuel into your newly designed demand marketing engine and out pops $100,000 worth of new revenue. …
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The Presentation Mistake That Leaves Your Audience Underwhelmed
I do my best to turn off the speaking coach voice when I attend a presentation. I stay in the moment, and…
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