Date:
What’s the New “Norm” for B2B Marketing?
At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter…
Date:
Why You’re Working Late And How to Stop
Many business executives think content marketing is as simple as writing a few blog posts every week. The reality is that…
Date:
How Display Remarketing Can Destroy Marriages + 3 Other Fatal Remarketing Fails
Remarketing campaigns are a PPC manager’s dream come true. Not only are they easy to implement, but their performance is usually quite…
Date:
The Road To Push-Button Demand Marketing
You put $10,000 of demand gen fuel into your newly designed demand marketing engine and out pops $100,000 worth of new revenue. …
Date:
The Presentation Mistake That Leaves Your Audience Underwhelmed
I do my best to turn off the speaking coach voice when I attend a presentation. I stay in the moment, and…
Date:
The Weirdest Things People Think About HR
For a department as essential and ever-present as human resources, there are certainly lots of biases and misconceptions about what exactly it…
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