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Marketing Analytics, Stuff and Shakespeare: Where to Be and Not to Be
“Mark you this, [avid CMO Essentials reader], / The devil can cite Scripture for his purpose…” The Merchant of Venice, Act 1,…
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The 21st Century Buying Experience: Say Farewell to the Sales Cycle
Do you remember buying a car in the pre-digital age? The customer was at the complete mercy of the seller, who controlled…
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Not Every Negotiation Is Meant To Be
Breaking up is hard to do – you don’t want it to end, you’re convinced you can make it work, maybe if…
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Using Your Social Media Profiles as a Resume Boost
Importance of Social Media for Your Resume I’m slowly learning being in the digital marketing industry, especially social media it is more…
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12 Steps to Create an Effective Customer Survey
Whether you’re testing out a new product or want feedback about your customer service, there comes a time when every small business…
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5 Easy Steps to Create an Email Marketing Drip Program
Unlike batch-and-blast email marketing, drip programs offer an effective way to stay engaged with a targeted audience over an extended period of…
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