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It’s a New Ball Game: Social Media Versus Traditional Media
I’ve written before about the differences between traditional media and social media — which are profound. You might enjoy reading about the…
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Report: Google, Delphi Self-Driving Cars Careening Into Trouble in California
Autonomous vehicles are driving into trouble – and into other vehicles – in California. Four of the 48 self-driving cars legally permitted…
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B2B Marketing Number of the Week: 25 Cents
What’s 25 cents in a marketing budget? Hardly worth worrying about, right? Well, when it’s 25 cents out of every dollar, that’s…
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Boost Marketing by Building a Community Around Your Business
Building a community is a great way for small businesses to engage more fully with their target audiences. This concept is related…
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Small Businesses Still in Recession Recovery Mode
The government reported good news about the economy this morning—that 223,000 new jobs were added to the labor market in April—but most…
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Instagram ROI: What Your Brand Can Expect From Working With Influencers
When we think of social media ROI, we tend to only measure value by numbers. So much attention is given to number…
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