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How to Value Customer Data
As digital marketing techniques have gained acceptance and matured over the last few years the momentum to collect and utilize data has…
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Job or Career: What Do You Offer?
Job, noun ˈjäb : the work that a person does regularly in order to earn money Career, noun kə-ˈrir : a field…
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The Marketing Trends That Will Drive Your Business in the Next 5 Years
As any good marketer will testify, the requirements for a successful and engaging marketing campaign constantly change in line with social, technological…
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How Email Templates Help Sales Teams Mind Their Ps and Qs
I read some research recently that said nearly 80% of people decide to engage or not engage with people based on their…
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Attention Ecommerce Managers: 3 Reasons Why Text Marketing is Your Saving Grace
If you own or manage an ecommerce site, you’re probably an internet marketing pro. You know how important it is to digitally…
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Keeping Control of Your Marketing Budget
It sometimes seems as if creating high quality marketing that drives content and pushes thought leadership is going to cost a business…
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