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Tide’s #OurColors NFL Draft Day Twitter Campaign: Boom or Bust?
If you followed the first round of the NFL Draft on Twitter last Thursday, you noticed something a bit odd (but, expected…
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9 Tricks for Staying Your Most Productive
A few days ago in the WiseWear “Nerd Lab,” one of our most recent employees asked me what tricks I use to…
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The Importance of Strategy in IMC
In both integrated marketing communications and traditional marketing, strategy gets a short shrift. Most marketing plans I’ve seen either dive right into…
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How Social Media Made Me Better… At Almost Anything
It started with coffee. The local coffeehouse I frequent every morning is literally alive with conversation- a vibrant exchange of ideas that…
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A Crash Course in Google Search
Search Engine Advertising. Local SEO. Search Engine Marketing. Search Engine Results Page. PPC. Google Maps. What do all these terms mean, much…
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Instagram Marketing with User Generated Content
Instagram marketing lessons from the Empire State Building The Empire State Building is one of the most iconic structures in the New…
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