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The Top 5 Ways to Drive Customers Away
With customer experience, it generally takes more effort and expense to gain new customers than to retain existing ones. So it follows…
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Marketing Performance Glossary: ROI
The most successful marketing teams share a common language to describe marketing performance management. This common language serves as the foundation of…
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Why Entrepreneurs Shouldn’t Be On Every Social Network
Social media can be an extremely valuable tool for entrepreneurs who want to promote their business. But, when it comes to selecting…
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Why Are So Many Content Marketers Failing? MalContent vs. MegaContent (Part 1 of 2)
Recent data indicates many marketers are dissatisfied with content marketing. Content can be one of the most powerful ways to engage with…
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How to Create Short, Effective Facebook Ads
Facebook ads are increasingly effective, as Facebook is the second most visited site on the web today. Facebook ads target users based…
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Want Creative Content That Does Right? Ask Unilever
If you’re ever stuck in a quandary, ask yourself: “What would Unilever do?” I should say I have no vested interest in…
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