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4 Ways Contact Center Agents Can Build Customer Loyalty
Here’s what we know about customers and your business’s bottom line: retaining existing customers is less expensive than wooing new ones. How…
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Content Meets the B2B Buying Process (Part 1 of 2)
Content Overload We’re almost 10 years into one of the latest and hottest marketing trends – Content Marketing – and most B2B…
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Herculean Content Efforts: How to Mount Them and Succeed
Someone in your organization has come up with the idea that you could really put your company on the map with a…
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How Facebook’s News Feed Works (and How to Get Your Brand Seen)
A look at how Facebook scores content, per individual user preferences. Last week I listened to the CEO and co-founder of one…
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Facebook’s First Quarter Announcement Heralds a New Era in Advertising
Facebook’s new algorithm announced this week (Facebook Announces 3 Algorithm Changes) has some Business Page Admins and marketers a bit worried. The…
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Marketing: What Has Not Changed —7 Tactics To Drive Better B2B Lead Generation
With the increasing realization that marketing is now B2P (business to person) rather than B2B or B2C, there is much discussion about…
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