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It took the Queensland Police Service just 37 words to show why it’s better at social media than 99% of brands
I’ve always been super-impressed by the Queensland Police Service (QPS) and how it has leveraged the power of social media to deepen…
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Are We Going Back To Search Marketing?
Google is coming out with a huge announcement regarding mobile-friendly websites. There is also a lot of mobile usage information pointing to…
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Should ROI Be Attached to Every Marketing Activity?
Every now and then, I hear “You can’t measure the ROI of _______.” You can fill in the blank with engagement, responsiveness…
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How Field Activity Management Helps Achieve More Client ‘Wins’
Leaders of field teams looking to expand their businesses with more client ‘wins’ may consider looking into software solutions that are able…
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5 Common Myths of Ecommerce Marketing
Ecommerce marketing presents a unique set of challenges in comparison to brick and mortar stores. Even though consumers are doing more and…
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Should Your Marketing Efforts Include a Podcast?
When you think about new ways to market your company, “podcast” may not necessarily be the first idea that pops into your…
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