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The Blurred Lines of LinkedIn and Facebook
Personal versus Business. That’s how many of us distinguish the difference between LinkedIn and Facebook and what we share on these platforms.…
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Can ‘User-Experience’ Experts Become ‘Customer-Experience’ Experts?
User experience (UX) is a mature enough discipline that most medium-to-large companies invest in it as a valuable in-house capability. But the…
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The Best Tips For Connecting With Industry Influencers On Social Media
Did you ever stand in line as a kid waiting for an autograph from a celebrity? Maybe it was a sports star…
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Is Facebook Forcing You To Spend More On Ads?
On January 1st, 2015, Facebook changed its algorithm, which affects what shows up in users’ news feeds. These changes have had a…
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5 Content Marketing Tips for Boring Products and Services
Understanding what your customers want means putting yourself in their shoes, knowing their problems and offering solutions. Working to first educate your audience…
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4 Tips to Forge Winning Client Relationships for the Long-Term
As a service-based business, while landing new clients is a critical part of the mix, relationships built and nurtured over time is…
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