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Social Media: A Has-Been? Already?!
Could it be that corporate social media has seen its day in the sun? Only a few short years ago social media…
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Choosing the Right Strategy for Building a Merchandising Team (Part 2 of 5)
This is the second post in my series about the pros and cons of different approaches to building a field team for…
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Creative Versus Strategy
Creative versus strategy. For as long as I’ve been in advertising and marketing – there’s been that age-old tug of war. Should…
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How Facebook’s Latest Change Could Affect Your Business
Should Small Business Marketers Be Worried Facebook Is Purging Inactive Likes Last week, Facebook announced that March 12th would mark the beginning…
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Why You Need Pay Per Call In Your Advertising Arsenal
Right now, there are millions of customers looking to speak to a business before buying a product. So they pick up the…
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10 Essential Rules For Effective Pinterest Marketing In 2015
If there’s something that makes 21st century people entirely different from 19th century’s (or even 20th’s), that’s the need for visual content…
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