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3 Common Content Marketing Mistakes and How to Avoid Them
There’s a lot of confusion out there about content marketing. Is it merely using content in marketing? (B2B marketers have been doing…
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How to Determine the Perfect Marketing Budget for Your Company
So you have the best idea on the planet but no clue how you’re going to get it in front of an…
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YouTube’s DearMe Campaign Gets Women Content Creators To Write Letters To Their Younger Self
By this time your social feeds must have been populated by #DearMe tweets, videos and gifs, often carrying wise words of advice.…
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Facebook’s Topic Data Now Allows Advertisers To See What Users Are Talking About On Its Network
Advertisers are always looking at better ways to target online customers. Social media is where the conversations happen, users talk about everything…
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Google’s CFO Quits Company in ‘Perfectly Fine Midlife Crisis Full of Bliss and Beauty’
If, as he so eloquently puts it, life is a “series of tradeoffs,” Google’s CFO, Patrick Pichette, is drawing a line in…
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Will Meerkat Be the Next Twitter–Or the Next Ello–For Marketers?
The last week, my Meerkat notifications have been BLOWING UP! Of course, that’s on me. I could turn those off anytime I…
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