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Referral Marketing and Your Professional Services Brand
You might not think your referral strategy has much to do with your professional services firm’s brand. If you’re like many folks,…
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Creating “Crazy” Customers
As I sit in the front area of a client’s business watching the walk-in traffic, one effect is constant – the excited look…
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The Facts Behind #TheDress: Social Media Generates Buzz & Sales
Black and blue or white and gold, there’s no denying #TheDress – whatever color it may be – interjected some fresh (and…
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The Social/Non-Social Divide Is Getting Blurry
Around the office we like to say that social media is eating marketing. It’s kind of a weird thing to think about…
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Google Researching Ways (Other Than Links) to Measure Site Trust
It’s called Knowledge-Based Trust (or KBT), and it’s the subject of a research paper Google has outlined here titled, Knowledge-Based Trust: Estimating the…
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Walking the Walk: Content Marketing Do’s & Don’ts
Love it or hate it, there’s no denying that content marketing is the most popular kid on the block. I won’t bore…
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