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Building an Exceptional Customer Experience
Over the past few months I’ve written about ways for businesses to improve their marketing programs in an effort to secure new…
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6 Game-Changing Resources for Optimizing Your Entire Social Strategy
Social media is a fresh avenue for advertising and marketing professionals. Unlike traditional advertising and more established forms of online marketing, experts…
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Why the Y: Understanding the Most Researched Yet Least Understood Generation in Marketing and Communication
The way to start marketing to us is to stop Think you know Millennials? Think again. Everyone thinks they have their fingers…
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Choosing the Right Strategy for Building a Merchandising Team
If you are a reader of this blog then you know we spend a lot of time talking about how to make…
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Goodbye, Google+: Social Network Broken Into Streams and Photos Products
The rumors are true: Google is breaking its Streams and Photos into standalone products, to be managed under Bradley Horowitz, as he…
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Why the Future of Content Marketing Isn’t Just Marketing Content
Here’s an important observation, though it might not seem like one at face value: Most organizations see content marketing as a marketing…
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