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Digital Marketing Spend Dominates Budgets In 2015
Last month we published “How to Allocate Your B2B Marketing Budget,” but we may have spoken too soon. Oracle and Econsultancy just…
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5 Predictions for Social Recruiting in 2015
If you think social media is mainly for entertainment, think twice. In 2015, an increasing number of recruiters will be using social…
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3 Ways to Get Creative with Content for “Boring” B2B Industries
So you’re a content marketer in a B2B industry and you feel like the content you’re generating isn’t fun or creative. Sound…
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4 Employer Brands That Get Social Media Marketing
A couple weeks ago, I wrote a post about why so many Employer Brands continue to struggle with social media. As I…
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Actually, Facebook Isn’t Failing Brands and Marketers
On October 28, 2013, Forrester analyst Nate Elliott wrote, “Facebook is failing marketers.” The open letter, addressed to Mark Zuckerberg, lamented brands’…
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Marketing Lessons We Can Learn From Serial
Have you seen Serial? If not, we strongly suggest you do. If murder mystery is not your thing, give our Decibel podcast…
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