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Are Super Bowl Ads Digital Content?
This year’s Super Bowl was the most watched television event in U.S. history — and shattered previously held live streaming records —…
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The Cost of Switching Your Tech Stack: What’s Marketing Got to Do with It?
Historically, technology providers scaled their businesses by creating a very high cost for switching platforms. Changing from one operating system to another…
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Who Gets The Byline? How Brands Should Navigate Content Authorship
New advertising realities are forcing brands that have had nothing to do with media to suddenly become content creators. In the age…
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Don’t Get Stuck in a Marketing Rut, Try Beta Testing Your Personas
Even when you spend the resources to develop a robust inbound marketing approach, you can still get dragged down when traffic to…
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Content Marketing Without This Extra Step Is Useless
Content marketing has quickly become the most popular way for businesses, large and small, to market themselves. And, it’s no wonder when…
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Why Clickbaity Titles Might Not Be So Bad (Or “You Won’t Believe This Awesome Content Marketing Secret Trick!”)
Ask any content marketer how they feel about clickbait titles and chances are, the response will range on the continuum of emotions…
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