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Social and Mobile Intertwined in the Advertising Space
This is a guest post from Florence Broder, Content Manager at AppsFlyer. As users shift from desktop to mobile, advertisers are serving…
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Why You Need Pay Per Call In Your Advertising Arsenal
Right now, there are millions of customers looking to speak to a business before buying a product. So they pick up the…
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Bing Ads Unified Device Targeting: What You Need to Know Before the March 23 Upgrade
Bing Ads is rolling out an upgrade to their advertising management tool on March 23, 2015. For advertisers, this means a more…
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The New Prime Time for Ads — and How to Use It to Your Advantage
Ever since the television became a household staple in the late 1950s, mass media consumption has been tethered to predictable scheduling. The concept…
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Is It Time To Fast Track Your Advertising Worfklow?
Is it time to fast track your advertising workflow? This process isn’t for everyone, and normally benefits larger agencies who need to…
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Native Advertising vs Traditional Advertising: The New Frontier
If you haven’t heard about native advertising, you should take notice. Hotly contested by some and praised by others, this developing media…
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