Date:
How to Setup and Measure Your Digital Advertising Efforts with Google Analytics
As a performance marketer, there’s never a day when I’m not using an analytics platform to measure the performance of my campaigns.…
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A Step-by-Step Guide to Using Twitter Ads for Lead Gen
Many businesses aren’t quite sure how to tackle marketing on Twitter from a paid perspective. It’s certainly not a one-size-fits-all endeavor, and…
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Tackling the 3 Biggest Mobile Advertising Mistakes in Your PPC Account
This year, the number of global mobile device users officially surpassed desktop users. Pretty exciting, huh? Welp, not necessarily for us paid…
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Facebook’s First Quarter Announcement Heralds a New Era in Advertising
Facebook’s new algorithm announced this week (Facebook Announces 3 Algorithm Changes) has some Business Page Admins and marketers a bit worried. The…
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3 Tips for Better Search Ads
On Monday, we discussed using paid search marketing to advertise to consumers who may be searching for the products or services that…
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3 Best Practices For Improving Your Display Advertising Campaigns
Managing a display campaign requires a different strategy and set of tactics than managing a search campaign, even if the purpose of…
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