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How To Choose A Business Name
What’s in a name? Turns out, everything! Your business name is one of the most critical first decisions you’ll make. The name…
A 5-Step Guide for Building a Brand Online
Are you an entrepreneur who just came up with your next big idea? Or maybe a small business owner who has been…
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5 Scarily Bad Brand Personality Traits to Avoid This Halloween (and After)
Each fall, young people across the country brainstorm for weeks to come up with the best, funniest, and/or most provocative Halloween costumes.…
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Influencers or Advocates: A Fork in the Road for Brands?
The term word of mouth has been a long held marketing tenant of basic “mom and pop” businesses. The notion that there…
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Longer Tweets Could Mean More Content for Personal Brands
Twitter has been the main source of micro-blogging communication for brands, their customers and followers. People use the powerful network to leave…
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Stand Out Online and on the Shelves: 6 Tips for CPG Brands on Instagram
The US consumer packaged goods industry (CPG) is expected to increase digital ad spend to $7.04 billion by 2018. With most of…
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