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Further Engage Customers By Creatively Distributing Your Brand
In my New York University class on products vs. brands, there’s one topic that always seems to stump the students: distribution. I think it’s…
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Are Your Website Searchers Looking Only for Your Brand Names?
I’ve noticed a disturbing trend with some of my website search clients. When I am first brought in to look at their…
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Traditional Brands With Startup Mentality Gain Cultural Traction
Entrepreneurship and startup mania are all the rage for today’s forward-thinking brands. Fueled by necessity and ingenuity following years of recession, inspired…
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Would Your Brand Win The Customer Service Popular Vote?
In watching the coverage of the 2016 U.S. presidential race, some recent pre-election polling questions regarding public perception also seem to ring…
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What Two Words Help Brand Loyalty?
We all have a basic need to feel loved and accepted. “Thank you” accomplishes it. I find that many brands ask their…
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Monitoring Your Brand Image Online
It’s not the most glamorous part of the job, but engaging with people online is a must for a brand. If your…
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