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Brand
Further Engage Customers By Creatively Distributing Your Brand
In my New York University class on products vs. brands, there’s one topic that always seems to stump the students: distribution. I think it’s…
Are Your Website Searchers Looking Only for Your Brand Names?
I’ve noticed a disturbing trend with some of my website search clients. When I am first brought in to look at their…
Traditional Brands With Startup Mentality Gain Cultural Traction
Entrepreneurship and startup mania are all the rage for today’s forward-thinking brands. Fueled by necessity and ingenuity following years of recession, inspired…
Would Your Brand Win The Customer Service Popular Vote?
In watching the coverage of the 2016 U.S. presidential race, some recent pre-election polling questions regarding public perception also seem to ring…
What Two Words Help Brand Loyalty?
We all have a basic need to feel loved and accepted. “Thank you” accomplishes it. I find that many brands ask their…
Monitoring Your Brand Image Online
It’s not the most glamorous part of the job, but engaging with people online is a must for a brand. If your…
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