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Improve Your Brand Image by… Losing Subscribers!?
Relationships come and go. It’s a fact of life, and it’s a fact of business. It’s not always due to a bad…
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How to Start Your Own Brand Army of Loyal Followers
How to Start Your Own Brand Army of Loyal Followers Off the top of your head can you name five brands you…
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Is There a Difference Between a Product and a Brand?
I have the tremendous honor of teaching marketing classes at New York University. Through the course of five years, my curriculum has changed…
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Stop Focusing On Your Brand’s Social Media Posting, Here’s What You Should Be Focusing On Instead
Weird thing for a social marketing measurement company to post, huh? It’s not even click bait — it’s true. I’ll even say…
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Presidential Candidate Fails: Domain Name Lessons for Brand Marketers
Let’s share a warning for candidate Hillary Clinton, along with Ted Cruz, Marco Rubio and the airplane hanger full of other GOP…
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4 Tactics To Create Brand Loyalty Through Relationship Marketing
Theodore Roosevelt once said, “no one will care how much you know, until they know how much you care.” This statement is true in…
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