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Want To Keep Customers Happy? Check Out These 7 Customer Service Tips
According to the Microsoft 2019 State of Global Customer Service survey, customers say their experience with a company is a prime factor…

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How To Create a Target Persona for Your Brand
Brands know more about their buyers than ever before. Consumers know this, and they expect personalization. A general scattershot approach is not…

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How To Make the Most Of Virtual Trade Shows
Virtual trade shows were a new addition to how we did business in 2020. In 2021, they remain a regular occurrence. If…

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3 Reasons You Need an Authentic Barcode
It’s a universal symbol featured on nearly every product on the market today—the UPC barcode. For a small business, getting your products…

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You Need a Unique Value Proposition—Here’s Why (& How To Create It)
Let’s say you’re obsessed with making a home look picture perfect. In fact, you love it so much you turned that passion…

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Why User-Generated Content Is Important
We’ve all seen the blind taste tests of consumers amazed they’re drinking X instead of Y. It’s a familiar marketing ploy. Today,…











