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Why Do I Need Personas in My Content Marketing Strategy?
When presenting Content Marketing or Agile Marketing topics to marketing associations, I often ask two questions. The first question is, “How many…
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Facebook Announces New Policies Regarding Names, Nudity and Controversial Content
Facebook has released a new version of Community Standards regarding what kind of content is appropriate to share, clarifying its policies surrounding…
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3 Solid Gold Content Lessons From The Apple Watch Event
With an observable self-awareness of how ridiculous some might feel about Apple’s obsession to detail, Tim Cook introduced two videos during the…
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Maximizing the Effectiveness of Content Personalization
In today’s world, there is no such thing as an effective one-size-fits-all content marketing approach anymore. Recently, the Content Marketing Institute (CMI)…
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8 Easy Ways to Reuse Your Blog Content
Tomorrow is Pi Day! Grab yourself a slice of your favorite 3.14 (get it?) and gather round and talk about why so…
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5 Podcasts That Will Get You Hooked on Digital Audio Content
Over my career, I have spent an inordinate amount of time in a car or on a plane. As someone who enjoys…
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