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Bringing Data and Client Service Together
Today, there is a revolution where more and more people are becoming data experts and are looking for data for many reasons:…
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Engaging reporters on Twitter: Why it’s an over-hyped “best practice”
For years, we’ve heard the mantra: Engage reporters on Twitter. Build relationships on social media. In essence: Social media was to give…
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3 Ways to See Increased Marketing Campaign ROI
According to an Adobe survey of 1,000 US marketers, 68% of marketing professionals today feel more pressured to show a return on…
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So You Wanna Be A Content Marketer…
Over the last 30 days, I’ve interviewed all types of wannabe and real-life content marketers. I’ve interviewed the accomplished-but-burnt-out journalist who is…
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Win With The Triple Crown Theory of Content Marketing
American Pharoah captured our hearts with a long-awaited Triple Crown victory on June 6. This feat was widely lauded, having been achieved…
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Christmas in July Sales Flourish, SMBs Should Take Note
In the retail world, summer is historically a slow season, lacking the massive shopping holidays other seasons present. Yet, big box retailers…
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