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Bringing Data and Client Service Together
Today, there is a revolution where more and more people are becoming data experts and are looking for data for many reasons:…
Engaging reporters on Twitter: Why it’s an over-hyped “best practice”
For years, we’ve heard the mantra: Engage reporters on Twitter. Build relationships on social media. In essence: Social media was to give…
3 Ways to See Increased Marketing Campaign ROI
According to an Adobe survey of 1,000 US marketers, 68% of marketing professionals today feel more pressured to show a return on…
So You Wanna Be A Content Marketer…
Over the last 30 days, I’ve interviewed all types of wannabe and real-life content marketers. I’ve interviewed the accomplished-but-burnt-out journalist who is…
Win With The Triple Crown Theory of Content Marketing
American Pharoah captured our hearts with a long-awaited Triple Crown victory on June 6. This feat was widely lauded, having been achieved…
Christmas in July Sales Flourish, SMBs Should Take Note
In the retail world, summer is historically a slow season, lacking the massive shopping holidays other seasons present. Yet, big box retailers…
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