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Bending the Rules in Customer Service
Before starting to write about customer service, I spent two years as a high-ranking barista in a popular chain cafe in the…
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Diversification: the key to smart social sharing
Too much of a good thing can be a bad thing. Not surprisingly, this very adage is true of social media activity,…
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How to Refocus Your Product Marketing on Credibility, Not Collateral
It’s not just the media landscape that’s struggling with over-crowding; today’s brands are tasked with rolling out a steady stream of new…
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The Marriage of Content and Social
From ebooks to videos, tweets to newsletters, content marketing is witnessing explosive growth. According to the Content Marketing Institute [PDF], 44 percent…
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Winning Strategies for Being Social
Conversation and writing are two key communication connectors that will either influence a negative or positive response. Striving to influence positively will…
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3 Ways to Let Customers Tell You How to Design Your Website
What’s the best way to get direction on designing your website? Your customers hold the key. Read on below… Did you know…
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