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Why are B2B Companies Wasting So Much Money on Inefficient Content Marketing?
It doesn’t have to be this difficult. A new study released by Kapost and Gleanster found that an estimated $958 million is…
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5 Ways To Capture Your Customers’ Feedback Through Experiential Marketing
Do you want to know what your customers really think of your new perfume? Just watch their faces as they spray that…
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6 Tips for Developing a Data-Driven Marketing Team
Metrics are key to assessing the success of your marketing efforts and iterating upon initiatives for optimal performance. Without measurable numbers to…
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Is the Company’s Loyalty to the Customer Temporary?
This article might be perceived as a rant, but stay with me because I think you will agree there is a very…
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The Importance of Social Listening to Connecting With Prospects
Social media’s popularity is continuing to rise. In fact, LinkedIn is expected to have 500 million members by 2020. And while more…
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A Grand Experiment In Marketing
During the Mad Men era, advertising was much more of an art than a science. When Don Draper tried to sell his…
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