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5 Core KPIs Every Content Marketer Should Know
Content marketing – the method of publishing relevant and valuable content to your target audience in order to drive profitable action (definition…
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Brands Acting Like Publishers Is NOT Content Marketing
Content Marketing is often explained with the short sentence “brands should act like publishers”. This is a terrible explanation. Why? Let me…
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#1 Job Interview Mistake
Mom’s favorite saying Job Interview Mistake There are 100’s of blog posts out there on job interview mistakes. I am usually not…
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Unconventional Wisdom – Crazy Marketing Campaigns That Actually Worked
We live in an age of information overload. Consumers are soaking up social media posts, articles, how-to videos, and pop ups at…
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3 Valuable B2B Sales Metrics You Might Be Overlooking
No matter your industry, B2B sales are always a human-driven process. Even with new approaches to marketing automation and the growing use…
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4 Ways the Best Companies Engage Talent on Twitter
Twitter is much more than trending topics and interacting with celebrities. What started as an online platform to share 140 character thoughts…
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