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5 Core KPIs Every Content Marketer Should Know
Content marketing – the method of publishing relevant and valuable content to your target audience in order to drive profitable action (definition…
Brands Acting Like Publishers Is NOT Content Marketing
Content Marketing is often explained with the short sentence “brands should act like publishers”. This is a terrible explanation. Why? Let me…
#1 Job Interview Mistake
Mom’s favorite saying Job Interview Mistake There are 100’s of blog posts out there on job interview mistakes. I am usually not…
Unconventional Wisdom – Crazy Marketing Campaigns That Actually Worked
We live in an age of information overload. Consumers are soaking up social media posts, articles, how-to videos, and pop ups at…
3 Valuable B2B Sales Metrics You Might Be Overlooking
No matter your industry, B2B sales are always a human-driven process. Even with new approaches to marketing automation and the growing use…
4 Ways the Best Companies Engage Talent on Twitter
Twitter is much more than trending topics and interacting with celebrities. What started as an online platform to share 140 character thoughts…
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