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Add These 12 Content Marketing Tools to Your Startup’s Arsenal
High-quality content can help your startup build a recognizable brand, increase your email list and acquire new customers. The challenge isn’t understanding…
How to Get More Marketing Done with Less Time
The good news is that marketing now has the spotlight. The bad news is that with the spotlight comes a vast audience…
Two Brands’ Brilliant Marketing Strategies
Companies are stepping outside of the box in 2015 and trying never before heard of campaigns to rattle consumers’ minds. Take McDonalds…
The Rise of the Content Marketer-Publisher Hybrid
Content Marketing. Should the practitioner’s focus be on Content or Marketing? Or is the answer: focus on Publishing? Last week I took…
Great Trepidations: Helping Clients Through A Brand Name Change
This bit of prose does not retread the familiar ground in brand naming. A plethora of articles, papers, blogs and books already…
A CEO Whose Business Lets Him Sleep at Night
Scott Tannen stumbled on a business idea while helping his wife Missy shop for new bed linens. Curious about the truth behind…
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