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Add These 12 Content Marketing Tools to Your Startup’s Arsenal
High-quality content can help your startup build a recognizable brand, increase your email list and acquire new customers. The challenge isn’t understanding…
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How to Get More Marketing Done with Less Time
The good news is that marketing now has the spotlight. The bad news is that with the spotlight comes a vast audience…
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Two Brands’ Brilliant Marketing Strategies
Companies are stepping outside of the box in 2015 and trying never before heard of campaigns to rattle consumers’ minds. Take McDonalds…
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The Rise of the Content Marketer-Publisher Hybrid
Content Marketing. Should the practitioner’s focus be on Content or Marketing? Or is the answer: focus on Publishing? Last week I took…
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Great Trepidations: Helping Clients Through A Brand Name Change
This bit of prose does not retread the familiar ground in brand naming. A plethora of articles, papers, blogs and books already…
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A CEO Whose Business Lets Him Sleep at Night
Scott Tannen stumbled on a business idea while helping his wife Missy shop for new bed linens. Curious about the truth behind…
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