Date:
Why Big Data Alone Is An Inadequate Source Of Customer Intelligence
The big data market will exceed $46 billion in value by 2018. That’s according to a June 2015 report by the market…
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4 C’s – the secret to Amazon’s success: A Business Rockstars Minute
Amazon is by now well-known as the place to buy things online. But looking at Amazon that way is a very simplistic…
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How To Navigate Toward Customer Centricity
Imagine an ocean scene. Picture your customers, darting across the water on jet skis, able to make quick water-spray turns to their…
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A Follow-Up Strategy For Content Syndication Leads
It’s important to recognize that content syndication leads are not like most sales leads. When someone registers to download a white paper…
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Why Relevant Content Is Not Enough
With Content Marketing World just weeks away, my mind has been on the number of organizations that have increased their marketing spend…
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The Convergence of HR and Social Media
It’s 2015 and the primary means of communication has without a doubt become digital. Whether its text, email, video chat, or any…
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