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Why Big Data Alone Is An Inadequate Source Of Customer Intelligence
The big data market will exceed $46 billion in value by 2018. That’s according to a June 2015 report by the market…
4 C’s – the secret to Amazon’s success: A Business Rockstars Minute
Amazon is by now well-known as the place to buy things online. But looking at Amazon that way is a very simplistic…
How To Navigate Toward Customer Centricity
Imagine an ocean scene. Picture your customers, darting across the water on jet skis, able to make quick water-spray turns to their…
A Follow-Up Strategy For Content Syndication Leads
It’s important to recognize that content syndication leads are not like most sales leads. When someone registers to download a white paper…
Why Relevant Content Is Not Enough
With Content Marketing World just weeks away, my mind has been on the number of organizations that have increased their marketing spend…
The Convergence of HR and Social Media
It’s 2015 and the primary means of communication has without a doubt become digital. Whether its text, email, video chat, or any…
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