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5-Star Customer Service Should Hurt a Little
An exemplary customer care experience can completely redefine how someone feels about a brand. It can turn a one-off purchase into a…

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Why Customer Experience is Better Than “Brand”
I’ve written about the relationship between customer experience and brand before, but I think it’s an important topic to think about. Especially…

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Job Interview Taboo: Words You Should Never Say
Do you struggle to know what to say during a job interview? Maybe it would be helpful to take a counter approach:…

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How Going ‘Undercover’ Made Me a Better Boss
With a wig glued to my head and colored contacts, I got to check out the day-to-day operations of the company –…

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7 Habits of the World’s Richest People
Are there habits wealthy people consistently practice that impact their success? Are there traits or strategies we can incorporate into our own…

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4 Ways to Get Better ROI on Every Marketing Campaign
Ask any demand gen marketer: Executing a great marketing campaign is not easy. Coming up with an idea, getting buy-in from your…









