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Women-only mentoring community aims to break Silicon Valley’s glass ceiling
Add / Remove Women hold just 11 percent of executive positions in Silicon Valley’s tech companies, which is an unacceptable statistic for…
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5 Lies About Marketing Attribution to Guard Against
As strategically important as marketing attribution is for your business, it can also be a minefield of misinformation. Here are some of the lies…
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How and Why Your Business Should Support Social Impact
An astounding 94 percent of consumers are likely to switch brands to one that supports a cause. Social impact is becoming more…
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No More Excuses – B2B Marketing Has A New Job
In today’s digital world, the tables have turned. B2B marketers have all the advantages of consumer marketers and more – and it…
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And the #1 Misconception About Marketing Translation Is…
For several years now there has been a list called “Top Ten Misconceptions about Translation” circulating among translators on the Internet. The…
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Hot Marketing Gadget: Does Your Small Business Need A Beacon?
When the team at BeaconStream offered to “answer Yahoo Small Business readers’ most commonly asked questions about beacon implementation,” I had just…
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