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Who Gets The Byline? How Brands Should Navigate Content Authorship
New advertising realities are forcing brands that have had nothing to do with media to suddenly become content creators. In the age…
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How to Optimize Sales in a Mobile World
Savvy marketers know that it is important to have a mobile presence these days. As of January 2014, 58% of Americans own…
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2015 Customer Community & CRM Predictions from Analysts and Influencers
The new year has begun, and the cobwebs of the holiday season have finally been shaken off. Already there have been…
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5 Ways Call Tracking Can Improve Sales Performance
As it’s the New Year, you’ll be keen to implement new processes and marketing models to help your business achieve its best…
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The State of TV Advertising Now That the Super Bowl Is Over
On Sunday, millions of people watched 4-½ hours of Live TV. Today, millions of people will do the same. As covered in…
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Don’t Get Stuck in a Marketing Rut, Try Beta Testing Your Personas
Even when you spend the resources to develop a robust inbound marketing approach, you can still get dragged down when traffic to…
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