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PR Pros, Your Next National Story Could Come From Social Media
There’s a myth in our industry that social media is the responsibility of one dedicated individual or a small team. The reality…
SEO: Do Keywords and META Tags Still Matter?
The one constant with SEO (search engine optimization) is change. Search engines have been around since the 90s and have since died…
5 Ways To Get 10x More Retweets On Twitter
We have a pretty good idea of Twitter best practices: post regularly, don’t overuse hashtags, keep your tweets short enough for retweets,…
Two Major Marketing Automation Myths
Recently I shared marketing automation myths and the real truths behind them. In case you missed it, watch the recording here, check…
5 Reasons to Be Aware of Native Advertising
Native is a term we’ve been hearing more and more in the marketing world over the past couple of years. In reality…
Reach Efficiency: An Untapped Opportunity to Increase Your Digital Advertising Effectiveness
Over the last several years, digital audience measurement has taken several major steps forward with the measurement of non-fraudulent views, viewable impressions,…
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