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A Little Less Content and A Lot More Marketing
I’m sure you’re as tired as I am of hearing that, “Content is king.” I’ve talked about it in a previous blog, and…
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14 Social Media Myths Killing Your Success
You should be active on Facebook and Twitter/LinkedIn/Pinterest and don’t forget Instagram/Slideshare and blogging and video for YouTube/Vine and now native for…
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Google Wants You to Share Your Knowledge With a .How Domain
Google today released a new generic top-level domain (gTLD) ending to the world. It’s simply .how. The search giant’s aim in offering…
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Marketing Enablement – Skills That Matter
Today’s B2B marketer knows to be successful we have to become buyer-centric in all we do. That’s a given. However, many of…
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Commissions Drive Bad Sales Behaviors And Screws The Customer
I’ve been at the periphery of a number of discussions about commissions and sales. Usually, they are very polarized discussions, with people…
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The Most Abused Customer is the Sold Customer
Customer Service Strategy Years ago, when I was just starting to speak and consult on customer service, my friend Dr. Larry Baker…
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