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5 Reasons Why Being Unrealistic Is a Good Strategy
Business is about numbers, statistics and hard facts, and entrepreneurs must have a strong grip on reality to do well. But departing from…
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How ‘Micro Marketing’ Can Create Macro Results for Your Brand
Global ad spending is predicted to reach reach $662.73 billion by 2018. Unfortunately, a lot of those dollars will go to waste.…
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Marketing Performance Glossary: Investments
It’s important for marketers in the same organization to have a shared understanding of commonly-used marketing performance terms. This common language serves…
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Flash Website Design KILLS Web Traffic (Not Just From SEO)
It’s been stressed for over a decade that flash website design is a really bad idea: It severely limits chances of getting…
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Social Enterprises Can Raise Serious Funding, If the Product Is Great
More and more social impact companies that aim to do “good” while attempting to generate some version of a profit are coming…
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Why Customers Really Leave
Image courtesy of James Cridland Have you ever wondered why customers say they buy your products based on price – and then,…
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