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Where Is Content Headed?
Marketing (As We Know It) Is Doomed! This is the title of a new book by my good friend Daniel Newman and…

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How To Find Out If Your Customers Are Happy
We all know customer satisfaction is essential to the survival of our businesses. How do we find out whether our customers are…

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What’s in it for them: A Business Rockstars Minute
Every business transaction , whether it is with suppliers or customers, partners of clients, comes down to a key connection. Business transactions…

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Challenges Of Understanding The Customer Journey End-To-End
Many customers experience the product or service offered by an organization differently than how the organization anticipates. Some of this has to…

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3 Short Books to Read to Maximize Your Productivity and Marketing
While it’s nearly February and you’re wondering where on earth January went, you may be already teetering on the edge of reneging on…










