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Latest Customer Service Technology Shunned
Voice biometrics, gamification and video technology have been hot topics in the customer service industry in the last 12 months, thanks to…
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Your Social Media Power Suit
I recently had coffee with a friend to chat through a work problem: his boss kept showing up to potentially lucrative account…
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5 Reasons To Implement A Sales Playbook In 2015
A sales playbook is a great tool for any organization looking to increase revenue in 2015. In fact, most companies that implement…
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“I’m a Local; I Speak Your Language.” – Why Localisation is Key to Your 2015 Market Strategy
Localisation is a term that has always been relevant to marketers. Brands are constantly looking to stand out from the crowd and…
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The Reason Why Customers Aren’t Buying What You’re Selling
Why won’t customers behave? You spent months and months on that website redesign. It’s true to your brand identity; your products look…
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Resurrecting Communication that turns a 2014 Sales Prospect into a 2015 Client
With 2015 well under way, (the holidays seem like a distant memory already, don’t they?), sales and marketing professionals are kicking off…
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