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Latest Customer Service Technology Shunned
Voice biometrics, gamification and video technology have been hot topics in the customer service industry in the last 12 months, thanks to…
Your Social Media Power Suit
I recently had coffee with a friend to chat through a work problem: his boss kept showing up to potentially lucrative account…
5 Reasons To Implement A Sales Playbook In 2015
A sales playbook is a great tool for any organization looking to increase revenue in 2015. In fact, most companies that implement…
“I’m a Local; I Speak Your Language.” – Why Localisation is Key to Your 2015 Market Strategy
Localisation is a term that has always been relevant to marketers. Brands are constantly looking to stand out from the crowd and…
The Reason Why Customers Aren’t Buying What You’re Selling
Why won’t customers behave? You spent months and months on that website redesign. It’s true to your brand identity; your products look…
Resurrecting Communication that turns a 2014 Sales Prospect into a 2015 Client
With 2015 well under way, (the holidays seem like a distant memory already, don’t they?), sales and marketing professionals are kicking off…
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