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The Most Important Customer Service KPI You Might Not Be Measuring
Great cheese comes from happy cows. Happy cows come from California. Real California cheese. It was a marketing campaign that had a…
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Voice of Customers Challenge to Product Managers
For years I have been puzzled by the fierce resistance of product managers to integrate customers feedback into the products’ design and…
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Interpreting the Latest Digital Marketing Stats (Part 1 of 2)
Later this week, we’ll be publishing a post that compiles and analyzes the most relevant metrics with regards to the power of…
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How to Build a Decision Making Model for Your Marketing Strategy
We’ve heard this question before, “I’m looking for ‘X’ and I need it done by ‘Y’”. Where do you begin? How do…
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Agile Marketing Plans: The Elephant vs. The Hummingbird
Elephant and hummingbird by Fritz Ahlefeldt-Laurvig Modern marketers work in world of constant change: Customers expect the brands they’re passionate about to…
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Generating Media Attention using Social Media and Newsjacking
In today’s world, marketers should be aware of the fact that there are new ways to generate the attention of the media.…
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