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14 More Marketing Cheat Sheets You Should Bookmark Now
Creating content is hard work—and juggling all those tasks and responsibilities keeps even the most seasoned professionals on their toes. Luckily, many…
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Store Wars: Traditional Retail Holidays vs. “Prime Day” Sales Events
Amazon announced Prime Day with a shout of “more deals than on Black Friday.” Quickly on the heels of Amazon’s announcement, Walmart…
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6 Marketing Objectives for Modern Content Programs
My niece Aria is 3, and her favorite sentence right now is “Why?”. Since she lives in San Diego and I live…
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5 Signs Your B2B Business Strategy Is Not A Strategy
Virtually every B2B software company has a product management function. Product managers typically act as the voice of the customer: they generate…
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Beyond Buttons: Integrate Social Media Into Your Website
Tactfully integrating social media onto your website is an art. Connect with users on your site without sacrificing your website’s aesthetic or…
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8 Ways to Use Transcripts, Captions & Subtitles to Empower your Video SEO
Did you know that, by 2019, video content will account for roughly 80-90% of internet traffic? According toa Cisco study (‘Video Highlights’ section) user-generated…
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