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Email Marketing Newsletters: Your List Management Checklist
So, you want to send out a marketing email newsletter, right? You think you have it all ready to go, but do…

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Marketing Data to Track and Leverage for Future Campaigns
Data is everywhere. It is an inbound marketer’s best friend and can be used to create more personalized marketing that people love.…

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Move Out of the B2B Dark Ages with Omni-Channel Marketing Attribution
B2B marketers face many unique challenges, but the ever-evolving marketing landscape means it doesn’t have to be an uphill walk in the…

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The Color of Your Marketing Matters [Infographic]
The science behind colors can help you attract more customers There are thousands of stats that point to the importance of using…

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25 Key B2B Content Marketing Stats [Infographic]
The American writer Margaret J. Wheatley once said “Without reflection, we go blindly on our way, creating more unintended consequences and failing…

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Startup Marketing Essentials: #6 How to Write a Press Release
The workhorse of public relations is the press release. Written in the form of a conventional news story, a press release alerts…











