Date:
How Sales Promotion Integrates and Bolsters the Marketing Mix
As we all know, the marketing mix consists of Product, Place, Promotion and Price. From the outset, people believe marketing is simplistic,…
Date:
How a Marketing Firm Hit the Gamification Bull’s-Eye
Talk about your tough customers. When Dailybreak Media founders Boris Revsin and Jared Stenquist set out in 2008 to monetize the college…
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6 Steps to Become a Marketing Strategist vs a Tactician
As marketers we all share the same ultimate goal which is to gain top of mind awareness for our brand. When asking…
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Four Strategies You Should Be Using With Your Twitter Marketing Campaign
When it comes to the social media giants, Twitter is amongst the elites, standing toe to toe with the Zeus of social…
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3 Ways Customer Experience Marketing Will Evolve
Until recently, no one talked about “customer experience marketing.” Today, it’s a bit more common among analysts and vendors, but it remains…
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YEC Member Spotlight: Adam Keune, Co-Founder/Chief Marketing Officer of Higher Learning Technologies (HLT)
Adam Keune is the Co-Founder and Chief Marketing Officer at Higher Learning Technologies (HLT). The company creates mobile test prep apps for students to…
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