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Pet Peeves: Email, Social Media, And Content Marketing Worst Practices
As a marketer, author, and speaker, I have a professional life that pretty much revolves around email, social media, and content marketing.…
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4 Essential Marketing Positions Your Team Needs To Hire Now
Assembling an all-star marketing team is every company’s dream, but before they can hire the proper personnel, they must first define which…
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Content Strategies in 2015: Make it Visual, Make it Mobile
One of the most consistent blog topics I’ve been seeing the past 3-6 months has centered around content strategies. Most of these…
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Why Is Sales Ignoring Your Content? Address The Elephant In The Room
It’s a common tale: Content teams are crafting new B2B sales content that is bigger, better and more targeted than ever—and no…
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Why You Need To Align Marketing And Sales
Lately, I’ve become more and more frustrated with local companies. My family and I have lived in three different cities in the…
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Will We Soon Have a Magic “Marketing Answer Machine”?
Recently, Mark Schaefer published a blog post with the provocative title, “Why Big Data will go away soon.” In this post, Mark…
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