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Co-Marketing: Big Brands Share Lessons Small Business Can Use
In a “mini-podcast” from Forrester analyst Ryan Skinner, the use of branded content marketing was discussed. Examples included Target and Volkswagen. Now…
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4 Tips to Make Sure Your Content Isn’t Fluff
Content creation is now a mainstream PR tactic, as it should be. Content is a necessary part of a communication and PR…
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4 Steps to Choosing Marketing-Automation Software That Actually Works
In football, the playbook is sacred. It contains a wealth of knowledge that guides a player’s every move on the field. When…
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What Parks and Recreation Teaches Us About Content Marketing
As we’ve established before, the Grammar Chic team is all about pop culture—and there are few cultural touchstones we’re more passionate about…
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The New Face of Customer-Success Marketing
The 1914 silent movie serial, “The Perils of Pauline,” was famous for putting Pauline in grave danger, menaced by pirates and Indians,…
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The Importance of Creating Value With Your Content
Internet marketers know all too well what Google has been preaching for years – content is king. It’s what drives the web…
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