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What To Keep Or Drop In 2015 Content Marketing
Finding the right mix of material for your content marketing efforts can be an exhilarating or exasperating operation. For instance, you might…
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6 Missteps That Will Doom Your Integrated Content Marketing Strategy
Like most marketing initiatives, content marketing isn’t a one-and-done deal. And when you take an integrated approach—collaborating with other departments and teams…
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2005 Called, It Wants Its Marketing Trends Back
What’s helpful and what’s just hype can often be hard to discern, especially for marketing trends. After all, as marketers, you’re constantly…
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What Is Closed-Loop Marketing?
In a perfect world, your sales and marketing teams are in constant communication where your sales team notifies your marketing team about…
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PR And Marketing In 2015: The Road Ahead
As we kick off the new year, many of us will be looking to formulate new strategies, new ways of doing things,…
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Top List Of Great Marketing Tactics
What’s with the proliferation of lists these days? Initially, I thought maybe it was just the New Year’s Resolution mania run amok.…
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