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How to Build a Decision Making Model for Your Marketing Strategy
We’ve heard this question before, “I’m looking for ‘X’ and I need it done by ‘Y’”. Where do you begin? How do…
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Agile Marketing Plans: The Elephant vs. The Hummingbird
Elephant and hummingbird by Fritz Ahlefeldt-Laurvig Modern marketers work in world of constant change: Customers expect the brands they’re passionate about to…
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Top 7 Referral Marketing Ideas for Professional Services Firms
Referrals are the centerpiece of most professional services firms’ marketing agendas. Everyone wants more of them. But wanting more referrals is not…
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8 Forgotten Marketing Talks You Need To Watch
Marketing trends come and go, but there are fundamental ideas that continue to be the framework for successful approaches to finding, engaging,…
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Multicultural vs. Total Marketing: Why You Need to Know the Difference
The Shift from Multicultural to Total Marketing and What it Means for Content Marketing Tailoring advertisements and marketing campaigns to a specific…
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If You Aren’t Using These 5 Account-Based Marketing Strategies, You’re Doing It Wrong!
If you’ve been keeping up with our account-based marketing (ABM) 101 series, then you’ve learned all about the basics of ABM, how…
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