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Your Sales Team: A Major Opportunity For Content Promotion Many Brands Miss
It’s 10:13 AM. Your organization’s latest press release has just been distributed to newsrooms and online channels. You’ve targeted your lists…
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Facebook Marketing in 2015
Facebook has been a part of our lives for over a decade, yet it is only more recently that marketers have learned…
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How Scaling Companies Lean on Content to Grow, Engage and Entertain Customers
I’ve been a content marketer for a whopping two and half years. That’s not a lot of time. In my past life,…
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Why Buyer Personas Are Crucial To Inbound Marketing Success
Good morning/afternoon/evening/middle of the night. I would like to grab your attention briefly to talk a little bit about buyer personas and…
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Why “Digital Marketing” Isn’t as High-Tech as You Think
We’ve been noticing a trend recently. A lot of our clients sell what we like to call “traditional” products–the kind of products…
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5 Steps to Building an Awesome Content Strategy
Businesses that want to increase their brand awareness and reach a larger audience try to create compelling content in hope that it…
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